UenMe Expert Spotlight: Esther Kiss - Expert and Public Relations Coach
Esther Kiss is a Public Relations Expert and founder of Born To Influence, a boutique publicity firm specializing in helping experts and personal brands get more publicity, leads and sales.
Her clients have been featured on TV, in newspapers, magazines, and on some of the top podcasts in the world, resulting in millions of dollars in additional sales. She’s worked on campaigns with iconic business leaders such as Gary Vaynerchuk, Ryan Levesque and Cole Hatter.
Through their coaching program, Strategic Influence, in collaboration with her business partner, John Dennis, she teaches a unique, methodical process for developing influential personal brands designed for exponential, long term growth.
What do you do & who do you help?
I help experts like coaches , consultants, authors, speakers, entrepreneurs, and personal brands to get more publicity, leads, and sales. I help them with their intentional media message content, booking them on various media outlets (traditional media such as TV, radio, newspapers, magazines etc) and online media (podcasts, YouTube shows, private Facebook groups, presentations for paid masterminds, telesummits, Jv webinars, mobile apps and more), and I connect them with high level influencers.
How would you help someone get started as an online professional and coach?
I'd help them with their strategy to connect with high level influencers and media attention so that they have the credibility, authority positioning, and connections for referrals and traffic, so that they can get paying clients right away.
What are the 3 best ways to find new clients?
1. Elevate your network - connect with high level influencers
2. Get the right kind of publicity that helps you get the authority positioning, credibility, leads and sales
3. Build out your own platform and funnels
What are the most common mistakes online professionals make and how do you avoid them?
One of the most common mistakes online professionals make is not starting early enough with building their network. You can't just hide behind your computer and expect sales to pour in. You need to be connected to the influencers in your space so that you have meaningful relationships with those who can help move the needle in your business, and to position yourself as the go-to expert in your niche.
What are the best ways for anyone to monetize their expertise online?
When you're looking to monetize your expertise online, it's important to create a structure that fits your lifestyle and your long term goals. If you enjoy connecting with people and working with them closely, you might consider coaching or consulting, or creating a paid Mastermind Group.
If you prefer to have a more scalable business that doesn't involve as much of your active involvement, you might consider creating online courses, info products, an online media platform (such as a YouTube show or a podcast) or SaaS products or mobile apps.
The most important thing is to understand what goes into creating and sustaining the business model you're going with, and see if it fits your long term goal that you'll be happy with.
How would someone work with you?
Video chat with Esther on UenMe: